Toronto Zoo Advertising & Marketing
Various digital advertisements created through programs such as Adobe Photoshop, Illustrator and InDesign. The goal of these advertisements and materials are to convey key information to potential guests of the zoo, in an efficient yet eye-catching manner. The campaign is "Guardians of Wild", following the Toronto Zoo's fairly recent new strategic plan.
Similarly this language was also used for items and advertisements that were printed and in books.
Digital coupons created to draw more website viewership and transactions. These coupons were sent over a series of emails to customers and subscribers. Brand consistency was kept with the same visual language, but with new animal photos.
