Toronto Zoo Pyjama Party Logo & Sticker Design
This logo was developed in collaboration with the Learning and Education department for the Toronto Zoo’s overnight kids program. The goal was to create a youthful and inviting visual identity that incorporated zoo animals and a night-time theme. Following an initial consultation, I produced multiple design drafts and incorporated feedback from several stakeholders. The final logo is now featured on the Toronto Zoo’s website and serves as the official mark for the program.
When adapting the logo for sticker design, I focused on readability, clarity, and appropriate sizing to ensure the logo remained legible when printed in bulk. Since the stickers would be written on by children and program leaders, I carefully considered spacing and layout. Zoo-inspired colours and thematic elements were also included to maintain brand consistency and visual appeal.
Above and below include preliminary concepts and ideations of the logo.
