Clients approached me with AI-generated images as visual inspiration. I used these as a starting point to develop a more meaningful and concept-driven design, incorporating clear symbolism and intentional visual storytelling. The process included initial hand-drawn sketches, followed by colour explorations, and two refined digital concepts. I also provided font pairing options and layout variations. The final deliverables included all required file formats and colour variants, ensuring the logo was versatile and ready for both print and digital use.